SECRETZ | Dutch Mill Soy Secretz
A full-360 campaign advocating Zuper Natural Health.
Since Genzers are into K-pop, we created a K-popish music video.
full music video
We tapped Gabbi Garcia as the brand ambassador since she is one of the Genzers’ celebrity icons.
TV COMMERCIAL
We even used the Gen-Z slang terms so we could connect with them especially on TVC and some social media posts.
TVC Script | English Translation
OFFICE GIRL: There’s a new soy milk! Soy Secretz? From Dutch Mill!
GAMER BOY: Legit!
SASSY GIRL: Guys, check this out!
—Product Freight—
SASSY GIRL: OMG!
ALL: How to be like you?
SCREEN GIRLS: Secretz!
Some Digital posts
FACTS
My first music video project and I composed the song.
The music video garnered 7.1 million views and counting.
Created and aired during the pandemic.
CREATIVE CREDITS
ECD: Jake Tesoro | ART: Melves Maglipas | COPY: Quebin Solanoy