GAME CHANGER | Honda
A launching campaign for Honda's All-New Click motorcycle featuring one of the Philippines' well-known actors, Coco Martin.
This campaign was challenging since we talked to two different personas — millennials who are into style and looks and millennials who are into function and speed. That's why this one was a game-changing campaign.
FACTS
My first automotive brand.
Sold many Click motorcycles on its first three days.
I wasn't into motorcycles, but I still managed to create a very effective campaign for this brand.
CREATIVE CREDITS
ECD: Masako Okamura |CD: John Pabalan | ART: Nicole Aslee Babia, Dustin Jake Garza, Ed Almeda | COPY: Quebin Solanoy