FOR YOUR BREASTS | DDB GROUP PHILIPPINES
During Breast Cancer Awareness Month, DDB Group Philippines wanted to spread awareness that everyone, no matter what their gender, is susceptible to breast cancer.
So, we created different types of breasts across genders using the DDB Group Philippines logo.
And we reminded to have a breast check.
COPY TRANSLATION for the works below:
Bakla means Gay
BODY COPY:
Check your breasts!
Every year, there are more than 2,700 men and 287,859 women who have breast cancer.
Not only women can have breast cancer. Everyone can have it.
FACTS
The OG name of the idea is Dibdiban, which means “breast to breast.”
It organically reached many people on social media and sparked a conversation about taking care of our breasts.
CREATIVE CREDITS
ECD: Dan Pambid | COPY: Quebin Solanoy | ART: Nichole Sanchez