the queer market | gcash
What if a rainbow could become a marketplace? With GCash, it did—connecting people to LGBTQIA+ businesses with every scan.
The creative team
Chief Creative Officer: Raoul Panes
Executive Creative Director: Trixie Diyco
Group Creative Directors: Bia Fernandez
Creative Directors: Mike Fernando, Hans Malang
Associate Creative Directors: Michelle Ortiz-Tuazon, Migi De Belen, Quebin Solanoy, Raffy Raralio
Art Directors: Gilbert Ibañez, Leanne Angulo
Fun Facts
My mentee’s, Leanne Angulo, award-winning initiative debut.
One of the ideas closest to my heart.
My first campaign for LGBTQIA+
Recognition
Purple Boomerang - Boomerang Awards 2023
Silver - Anvil Awards 2023, Diversity and Inclusion
Silver - Anvil Awards 2023, E-Commerce and Retail
Finalist - Boomerang Awards 2023, Branded Experience
Finalist - Boomerang Awards 2023, Small Budget