SACHET LOANS | GCASH
See how GCash, the Philippines' leading mobile wallet, helped sari-sari store owners stop losing money to one of the country's oldest neighborhood traditions: palista — Filipinos’ buy-now-pay-later habit.
THE CREATIVE TEAM
Chief Creative Officer: Raoul Panes
Executive Creative Director: Trixie Diyco
Group Creative Directors: Bia Fernandez, Ryder Aquino
Creative Directors: Mike Fernando, Jopy Arnaldo
Associate Creative Directors: Lloyd Ko, DJ Chatto, Michelle Ortiz-Tuazon, Migi De Belen, Quebin Solanoy
Copywriter: JC Mendiola
Art Director: Gilbert Ibanez, Harley Directo, Jan Sarmiento, Leanne Angulo
FUN FACTS
It took us 2 years to make this happen.
One of the commendable campaigns by GCash clients and they asked us to make this bigger.
RECOGNITION
Bronze - Asia Pacific Tambuli Awards 2026