SACHET LOANS | GCASH
Every neighborhood has a sari-sari store. Almost every one has a palista. But what happens when trust starts costing the people who keep communities running? See how GCash helped store owners rethink a tradition without asking them to give it up.
THE CREATIVE TEAM
Chief Creative Officer: Raoul Panes
Executive Creative Director: Trixie Diyco
Group Creative Directors: Bia Fernandez, Ryder Aquino
Creative Directors: Mike Fernando, Jopy Arnaldo
Associate Creative Directors: Lloyd Ko, DJ Chatto, Michelle Ortiz-Tuazon, Migi De Belen, Quebin Solanoy
Copywriter: JC Mendiola
Art Director: Gilbert Ibanez, Harley Directo, Jan Sarmiento, Leanne Angulo
FUN FACTS
It took us 2 years to make this happen.
One of the commendable campaigns by GCash clients and they asked us to make this bigger.
RECOGNITION
Gold - Marketing Excellence Awards 2026
Silver - Kidlat Awards 2026, Most Creative Trade Marketing
Bronze - Kidlat Awards 2026, Best On-Ground
Bronze - Kidlat Awards 2026, Most Creative Media Plan & Tactic
Bronze - Kidlat Awards 2026, Most Creative Brand Recall Campaign
Bronze - Asia Pacific Tambuli Awards 2026
Finalist - Kidlat Awards 2026, Best Outdoor/Ambient
Finalist - Kidlat Awards 2026, Best On-Ground
Finalist - Kidlat Awards 2026, Most Creative Media Plan & Tactic
Finalist - Kidlat Awards 2026, Most Creative Trade Marketing
Finalist - Kidlat Awards 2026, Most Creative Brand Recall Campaign