IF YOUR MOUTH COULD TALK, IT WOULD ASK FOR POLIDENT
We've always listened to dentists. What if we listened to our mouths instead?
For this campaign, we created a series of entertaining shorts situated in Filipinos’ familiar situations.
“Crispy”
“CRISPY”
Script English Translation
AUNTIE: Son... Never turn down a blessing.
MOUTH: Breaking News! This crispy pork hock is a winner in flavor and crunch—but someone's dentures could be in serious trouble.
NEPHEW: Hold on, Auntie.
MOUTH: Use POLIDENT first before digging in. It gives you a strong hold, all-day gum comfort, and helps block food crumbs. Now your dentures are ready for that crispy pork hock.
NEPHEW: Time to eat!
MOUTH: If your mouth could talk, it would ask for POLIDENT
“FOR THE FIRST TIME”
“For the first time”
Script English Translation
MOM: Here comes the family to ask for my daughter’s hand in marriage.
MOUTH: Girl... before you give your future son-in-law your blessing, give your dentures a little blessing too—with POLIDENT. Polident Cleanser kills 10x more bacteria than toothpaste. And Polident Adhesive gives you a strong hold, gum comfort, and helps keep food out, so you stay fresh and confident for that all-important first impression.
If your mouth could talk, it'd ask for POLIDENT.
The Creative Team
Executive Creative Director (Manila): Cheech Santos
Creative Director (London): Kristian Wheater
Copywriter: Quebin Solanoy
Art Director: Marjorie Fader
FUN FACTS
My first Southeast Asian campaign with the collaboration of FCB Inferno from London.
I almost flew to Thailand to shoot this, but the pandemic happened.