ALLERGIC TO PERFECT | ALLERTA
When the budget was tight, we didn’t think smaller. We asked a bigger question: what could an allergy pill possibly be allergic to?
THE CREATIVE TEAM
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Creative Director: Mike Fernando
Associate Creative Directors: Michelle Ortiz-Tuazon, Migi De Belen, Quebin Solanoy
Art Director: Gilbert Ibanez, Leanne Angulo
FUN FACTS
Allerta’s Most Successful Campaign gaining 31% sales growth with low budget
The clients were surprised that janky entertainment would sell.