TROIKA OF KINDNESS | TYPECAMPUS
2024 CREATIVE COMMUNICATION AWARD
SELECTED FOR 2023 FIGHT FOR KINDNESS CAMPAIGN
In this cutthroat industry called advertising, some creatives choose excellence over kindness.
For some, it doesn’t matter if they damage someone else’s feelings, discredit their expertise, and disrespect a decade of experience. What matters to them is that the work is perfect and award-winning.
My art partner, Rica, and I wanted to remind everyone, creative or not, that being kind to everyone you work with matters. The success of great works is worth celebrating if the entire team had a great time collaborating without any air of animosity.
FACTS
This is the first non-advertising work I’ve created with an artist, and the only objective is to remind advertising creatives to be kind at work and with the people they’ve worked with.
Our works toured globally, and everyone can purchase them on Amazon so they can spread kindness.
CREATIVE CREDITS
ACD COPY: Quebin Solanoy | ACD ART: Villarica Manuel