ALLERGIC TO PERFECT | ALLERTA
ALLERTA’S MOST SUCCESSFUL CAMPAIGN GAINING 31% SALES GROWTH WITH LOW BUDGET
FACTS
The brand spent millions of budget for a celebrity but sales growth was zero.
The brand realized that entertaining ads could sell.
CREATIVE CREDITS
ECD: Trixie Diyco | GCD: Bia Famularcano | CD: Mike Fernando | ACD COPY: Quebin Solanoy, Migi de Belen | ACD ART: Michelle Ortiz-Tuazon | ART: Gilbert Ibañez, Leanne Angulo