IF YOUR MOUTH COULD TALK, IT WOULD ASK FOR POLIDENT
We've always listened to dentists. What if we listened to our mouths instead?
For this campaign, we created a series of entertaining shorts situated in Filipinos’ familiar situations.
“Crispy”
“CRISPY”
Script English Translation
AUNTIE: Son... Never turn down a blessing.
MOUTH: Breaking News! This crispy pork hock is a winner in flavor and crunch—but someone's dentures could be in serious trouble.
NEPHEW: Hold on, Auntie.
MOUTH: Use POLIDENT first before digging in. It gives you a strong hold, all-day gum comfort, and helps block food crumbs. Now your dentures are ready for that crispy pork hock.
NEPHEW: Time to eat!
MOUTH: If your mouth could talk, it would ask for POLIDENT
“FOR THE FIRST TIME”
“For the first time”
Script English Translation
MOM: Here comes the family to ask for my daughter’s hand in marriage.
MOUTH: Girl... before you give your future son-in-law your blessing, give your dentures a little blessing too—with POLIDENT. Polident Cleanser kills 10x more bacteria than toothpaste. And Polident Adhesive gives you a strong hold, gum comfort, and helps keep food out, so you stay fresh and confident for that all-important first impression.
If your mouth could talk, it'd ask for POLIDENT.
POSSIBLE TODAY | GCASH LENDING
Making affordable loans accessible to more Filipinos, e-wallet app GCash introduced new ways for Filipinos to conveniently manage their finances. On top of using the GCash app to pay bills, send money, buy load or pay for online and in-store purchases, users can now easily borrow money in the form of GLoan, GGives, and GCredit.
We created a series of 30-second entertaining films relatable to Filipinos so we can encourage them to borrow on GCash.
FUN FACT: This was my first time to write humorous scripts.